Business Valuation Services

IRS-compliant, audit-ready business valuations prepared by credentialed CPAs - not software, not a form, not an algorithm. Trusted by founders, investors, attorneys, and boards across the United States.

100+
Reports Delivered

15+
Industries Served

IRS & GAAP
Compliant

CVA & AICPA
Qualified Experts

What It Is

Your Business Is Worth Something. The Question Is Whether You Can Prove It?

A business valuation is the formal, evidence-based process of determining the economic value of a company, a business unit, or a specific ownership interest. It considers financial performance, assets and liabilities, market position, industry benchmarks, and future growth potential - and produces a defensible, documented conclusion of exactly what your business is worth on a given date.

A properly executed valuation is not a compliance checkbox. It is a strategic asset - one that protects your position in negotiations, satisfies investor and auditor requirements, supports tax planning, and drives confident decisions at every stage of your business lifecycle.

At Virtue CPAs, every valuation is prepared by a credentialed CPA. Not a form. Not an algorithm. A qualified professional who is ethically bound to deliver an objective, independent opinion - and who integrates that conclusion directly into your broader tax and advisory strategy.

Our Services

Business Valuation Services We Offer

Whether you are issuing stock options, planning an exit, navigating a dispute, or filing with the IRS - Virtue CPAs has the right valuation for your situation.
  • 409A Valuation - Fair market value of common stock for IRS-compliant stock option pricing under IRC Section 409A. Protects founders and employees from the 20% IRS penalty tax.
  • ESOP Valuation - ERISA-compliant, independent appraisals for employee stock ownership plans - at setup and every annual update.
  • Startup Business Valuation - Investor-ready valuations for early-stage companies navigating funding rounds, cap table management, and equity distribution.
  • General Business Valuation - Buy-side, sell-side, and strategic M&A valuations delivering a defensible enterprise or equity value conclusion.
  • Purchase Price Allocation - ASC 805 - Post-acquisition intangible asset identification and valuation for financial reporting compliance.
  • SPAC Valuation - Independent valuation for SPAC merger readiness and regulatory filing compliance.
  • Gift and Estate Tax Valuation - IRS compliant appraisals for Form 709 and Form 706 filings, applying DLOC and DLOM discount methodologies where applicable.
  • C to S Corporation Conversion Valuation - Expert appraisals required at the point of entity conversion - capturing built-in gains at the effective date.
  • Estate and Trust Tax Valuation - Valuation integrated directly with estate planning and succession strategy for smooth, compliant wealth transfer.
  • Real Estate Property Valuation - Independent fair market value assessments for residential, commercial, and investment properties - with seamless cost segregation integration where applicable.
  • Intangible Asset Valuation - Brands, patents, trademarks, customer relationships, and proprietary technology under ASC 350, ASC 805, ASC 820, and IFRS standards.
  • Goodwill and Impairment Valuation - ASC 350/360 - Annual impairment testing for GAAP financial reporting compliance.
  • Litigation Support Valuation - Court-admissible reports and credentialed CPA expert witness testimony.
  • Divorce and Shareholder Dispute Valuation - Defensible, independent valuations for marital asset division and contested ownership proceedings.
  • Economic Damages and Lost Profits - Quantification of financial harm for dispute resolution, arbitration, and bankruptcy proceedings.

Get a Valuation That Works for Your Taxes, Not Against Them.

When Does Your Business Need a Valuation?

A formal valuation is triggered by specific events, regulatory requirements, or strategic decisions. Each situation below requires an independent, credentialed report.

  • Raising Capital
Justify share prices and equity offered to investors with a defensible, independent conclusion.
  • Stock Option Issuance - 409A
IRS compliance is mandatory. Non-compliance triggers a 20% penalty tax on employees.
  • Mergers and Acquisitions
Deal pricing, swap ratios, and post-close purchase price allocation under ASC 805.
  • Selling Your Business
Establish a defensible floor price before entering any negotiation.
  • Gift and Estate Tax Planning
IRS compliant appraisals required for Form 709 and Form 706 filings.
  • Divorce or Shareholder Disputes
Court-admissible, independent valuation of contested business assets.
  • ESOP Setup or Annual Update
ERISA mandates an independent annual appraisal - not internal estimates.
  • Financial Reporting - GAAP
ASC 805, ASC 350, ASC 820, and ASC 718 all require formal valuation support.
  • Bank Financing or SBA Loans
Independent fair market value assessment for credit underwriting.
  • Succession and Exit Planning
Protect all parties and maximize value during ownership transitions.
  • C to S Corporation Conversion
IRS requires FMV documentation of built-in gains at the conversion date.
  • Litigation and Arbitration
Defensible expert testimony and damages quantification for legal proceedings.

Who Needs a Business Valuation?

Business Owners
CFOs and Finance Teams
Corporate Attorneys
M&A Advisors
Real Estate Professionals
Startup Founders
Estate and Tax Planners
Private Equity and Investors
ESOP Administrators
Business Buyers & Sellers

A CPA Gives You More Than a Number

Most valuation firms stop at the report. We connect every conclusion directly to your taxes, estate, financial reporting, and your next move.

Ethical objectivity

CPAs are bound by the AICPA Code of Ethics. Every conclusion is fully impartial and defensible - legally and professionally.

IRS and GAAP expertise

Deep knowledge of tax regulations means your report is structured correctly for the exact regulatory purpose it serves.

Integrated tax strategy

Valuation outcomes directly inform your tax planning - from estate tax minimization to cost segregation integration.

Audit-ready documentation

Prepared to satisfy Big 4 auditors, the IRS, investors, and courts - not just the immediate purpose of the engagement.

One team, four pillars

Tax. Accounting. Advisory. Valuation. All four under one roof - every engagement benefits from the full picture.

Business Valuation Methods We Use

Method selection depends on your business's stage, industry, and the purpose of the valuation. Our credentialed CPAs apply the right approach - and document exactly why in every report.
Approach Best For Key Methods
Income Approach Revenue-generating businesses with projectable cash flows Discounted Cash Flow (DCF), Capitalization of Earnings
Market Approach Businesses with comparable public peers or recent M&A transaction data GPCM, GTM, OPM Backsolve
Asset-Based Approach Asset-heavy businesses, holding companies, or distressed situations Net Asset Value (NAV), Liquidation Value
  • Option Pricing Models

Complex capital structures, ESOPs, convertible notes, and 409A backsolve.

  • Relief-from-Royalty Method

Brands, patents, and licensed technology valuation.

  • Multi-Period Excess Earnings Method

Customer relationships and developed technology under ASC 805.

Advantages of a Professional
Business Valuation

IRS and Audit Defence

A CPA-certified report shifts the burden of proof. Our documentation is structured to withstand IRS scrutiny and Big 4 audit review.

Stronger Negotiating Position

Sellers with independent valuations enter every deal from a position of strength. Your floor starts with your appraisal.

Faster Due Diligence

Investors move faster when a credentialed report is already on the table. No valuation means deal delay - often weeks.

Tax Efficiency - Built In

DLOC and DLOM discounts can legally reduce the taxable value of a gift transfer by 20-40%. Only a CPA firm can apply this strategically.

Court-Admissible Protection

Valuations professionally prepared and signed by CPAs protect your position in disputes, divorce proceedings, and litigation.

Unlock Hidden Capital

Intangible assets - brand equity, IP, customer relationships - can be formally documented as collateral for bank financing.

Investor Confidence

A defensible independent report answers investor questions before they are asked, accelerating capital raises.

Strategic Clarity

Regular valuations reveal your true enterprise value, track growth against benchmarks, and guide exit timing.

Integrated Tax Savings

Valuation conclusions feed directly into your tax strategy - not as a separate exercise but as part of the same plan.

How Our Business Valuation Process Works

Structured, transparent, and efficient - our process is designed to deliver an audit-ready conclusion without unnecessary back-and-forth.

01

Free Consultation

We discuss your business, valuation purpose, timeline, and objectives. You receive a clear scope and fee confirmation - no commitment required.

02

Document Collection

We provide a tailored checklist. Typically: three years of financial statements, interim financials, cap table, projections, and relevant legal agreements.

03

Research and Market Analysis

Our team analyzes industry benchmarks, transaction multiples, comparable company data, and your competitive position in the market.

04

Financial Modelling and Methodology Application

We apply the appropriate IRS-approved methodology, build the financial model, and document all adjustments and rationale.

05

Draft Report Delivery

You receive a complete draft - methodology, analysis, assumptions, and conclusion - for your review before the report is finalized.

06

Final Report and Ongoing Support

Signed, certified report delivered by your CPA. Post-valuation support for investor due diligence, audits, and IRS inquiries is included.

What Your Valuation Report Includes

Every Virtue CPAs valuation report is a comprehensive document prepared for external scrutiny - not an internal summary, not a template.
01   Executive Summary
02   Business and Industry Overview
03   Methodology Rationale
04   Detailed Financial Analysis
05   Market Comparables and Benchmarking
06   Discount and Premium Adjustments
07   Key Assumptions and Limiting Conditions
08   Regulatory Compliance Statements
09   CPA Certification
10   Supporting Schedules

A Report Is Where Other Firms Finish.
It's Where We Start.

Across all four pillars - Tax, Accounting, Advisory, and Valuation - every conclusion feeds directly into the strategy we build around it.

Estate & Gift Tax Planning

Apply discounts immediately to minimize estate tax exposure.

Cost segregation integration

Real estate valuations alongside cost seg studies - one engagement.

SALT & State Tax Strategy

Inform multi-jurisdictional tax positions for multi-state operations.

CFO & Controller Advisory

Insights feed into reporting, cash flow, and forecasting.

Succession & Exit Planning

Structure transitions to minimize liability, maximize what you take out.

Ready to Know What Your Business
Is Actually Worth?

Built to Meet IRS and Audit Standards

USPAP

Uniform Standards of Professional Appraisal Practice - the foundational US appraisal standard.

SSVS No. 1 - AICPA

Governs business valuations prepared by CPA professionals.

NACVA Professional Standards

Applies to all CVA-credentialed analyst engagements.

IRC Section 409A

Safe Harbor stock option pricing - non-compliance triggers a 20% IRS penalty tax.

IRS Revenue Ruling 59-60

Foundational IRS framework for closely held business valuation.

ASC 805

Purchase price allocation in business combinations.

ASC 350 / ASC 820 / ASC 718

Goodwill impairment, fair value measurement, and stock compensation.

ERISA

Independence and adequacy requirements for ESOP valuations.

IRS Forms 706 and 709

Estate and gift tax compliance for wealth transfer valuations.

GAAP

Generally Accepted Accounting Principles for all financial reporting engagements.
Sector Expertise

Industries We Serve

Generic financial models miss the sector-specific risk factors, transaction multiples, and valuation conventions that make a report defensible. Our team brings deep industry knowledge to every engagement.

Real Estate and Construction
Healthcare
Technology and SaaS
Hospitality and Restaurants
Professional Services
Retail and E-Commerce
Not-for-Profit
Manufacturing
Financial Services
Startups and Entrepreneurs
Logistics and Supply Chain
Private Equity and Investors

Why Choose Virtue CPAs for
Your Business Valuation?

Virtue CPAs Standalone Valuation Firms Online Platforms
CPA Designation & Ethical Standards Varies
IRS & GAAP Compliant Reports Partial
Integrated Tax & Valuation Strategy
Court & Audit Admissible
Industry-Specific Methodology Partial
Post-Valuation Advisory Support Rarely
Real Estate & Cost Segregation Integration
B2B Partner Network - 50+ Firms
Transparent Flat-Fee Pricing

Your Clients Need Valuations.
We Take It from Here.

For accounting firms, financial advisors, and professional service providers who need valuation capability without building it in-house. Currently serving 50+ partner firms across the US.

Full valuation delivery

End-to-end valuation execution across all service types - you stay in front of your client.

Compliance-grade reports

Every report prepared to IRS, GAAP, USPAP, and NACVA standards - audit-ready from day one.

Scalable capacity

Access to our GCC-powered delivery model through Stanfox KPO Solutions - structured for volume without compromising quality.

New revenue streams

Expand your service offering without the cost of hiring, training, or credentialing a valuation team.

Trusted by the People Who Cannot Afford to Get It Wrong.

  • Founders and Startup Teams - 409A valuations, investor-ready startup valuations, cap table management, and fundraising support.
  • CFOs and Finance Teams - Financial reporting valuations - ASC 805, ASC 350, ASC 820 - and M&A support from a CPA team.
  • Business Owners Planning an Exit - General business valuations, succession planning, buy-sell agreements, and integrated exit tax strategy.
  • Corporate and M&A Attorneys - Litigation support valuations, expert witness testimony, divorce, and shareholder dispute appraisals.
  • Estate and Tax Planners - Gift and estate tax valuations with DLOC and DLOM discounts, integrated into wealth transfer strategy.
  • Private Equity and Investors - Portfolio valuations, ASC 820 LP reporting, and pre-investment due diligence support.
  • CPA and Advisory Partner Firms - White-label valuation delivery across all service types through the Virtue CPAs B2B Partner Program.

Clients Who Trust Us

Trusted by 1,100+ clients across industries - from early-stage startups to established enterprises, real estate groups, and hospitality operators.
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What Business Owners Say About Virtue CPAs Valuations

  • Virtue CPAs delivered a highly detailed and defensible business valuation that played a crucial role in the successful sale of our company. Their team explained everything clearly and backed every number with solid reasoning. We went into negotiations confident and well-prepared.
    Michael Anderson
    Founder & CEO
  • We needed a credible valuation for investor discussions, and Virtue CPAs exceeded our expectations. The report was thorough, professional, and exactly what our investors wanted to see. It significantly strengthened our position during fundraising.
    Sarah Mitchell
    Co-Founder & CFO
  • As a business owner, I wanted to know the true value of my company before planning my exit. Virtue CPAs delivered a comprehensive valuation that gave me absolute clarity and confidence. The quality of their work is exceptional.
    Robert Thompson
    Founder & CEO
  • The valuation report from Virtue CPAs was extremely detailed, well-structured, and easy to defend. It gave our board complete confidence in moving forward with our acquisition strategy. Their professionalism and turnaround time were outstanding
    David Ramirez
    Managing Director
  • Their AI tools and operational precision have improved our delivery speed and client satisfaction dramatically.
    David K.
    Principal, Keystone Tax & Consulting
  • With Virtue CPAs’ automation and backend support, we’ve launched two new service lines in record time.
    Sandra L
    Founder, BrightPath Advisors

Best Business Valuation Services
Across the United States

Virtue CPAs provides certified business valuation services nationwide, with headquarters in Alpharetta and active engagements across 20 U.S. cities, including Atlanta, New York, Houston, Dallas, and San Francisco.

Schedule Your Business Valuation Consultation Today

IRS-compliant, audit-ready valuation reports from credentialed CPAs - serving businesses across the United States.

100k+

Hours of Tax, Accounting, Valuation & Advisory Services Delivered

1100+

Clients - Supported Across Diverse Industries and Projects

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    Frequently Asked Questions About Business Valuation

    What is a business valuation and why do I need one?
    How much does a business valuation cost?
    How long does a business valuation take?
    What is the difference between a 409A valuation and a general business valuation?
    Are your valuation reports accepted by the IRS and Big 4 auditors?
    What documents are needed to begin a valuation?
    How long is a business valuation valid?
    Can I use your valuation report in court or for a legal dispute?
    Why should I use a CPA firm instead of a standalone valuation firm?
    Do you provide support after the report is delivered?